ESPN Outside the Lines on the EA Sports Madden Series and Strat-O-Matic

Check out the article below about the history of the EA Sports Madden NFL franchise, Electronic Arts founder Trip Hawkins, and his obsession with Strat-O-Matic that led him to found EA Sports and create Madden:

http://sports.espn.go.com/espn/eticket/story?page=100805/madden